Thinking Profitable Growth Is Just A Change Away

Find Out How One Business Is Skyrocketing Its Income While Others Are Struggling to Survive

Read Their True Story And Discover How You Can Use the Same Solution to Grow YOUR Business!

With one simple solution, All About Spelling, doubled their sales in less than three months. This small business has seen incredible (almost miraculous). Growth, despite the wavering economy. For years  Infusionsoft – the leader in Automated Follow-Up Marketing – has doubled the sales of its customers. The proof that it truly works is in the ultimate case study, the All About Spelling story.

Introducing…All About Spelling
The Small Business That Doubled Its Sales in LESS Than 3 Months Using Infusionsoft

The rat race pace of Chicago had lost its appeal for Greg and Marie Rippel when they decided to take control of their lives and create their very own small business. In 2006, the Ripples stepped into the remote life in quite Eagle River, Wisconsin. The tiny town of 1,608 was a perfect place for the Ripples to begin selling their multi-sensory spelling program to teachers and home-school parents to provide for their family needs. However, they found themselves in a new chaotic pace that all small business owners face – getting the demands of the business met while squeezing in those family times – something that they had thought would be better in this new entrepreneur life they built. 

 When they heard about the Infusionsoft contest to “Double Your Sales”, it seemed like the best choice to reclaim the life they wanted and had been working so hard to obtain. As the winner of the Infusionsoft contest, All About Spelling receive a free Infusionsoft account for one year, the support of Infusionsoft’s marketing department, and a guarantee that they would double their sales in three months.

The All About Spelling Challenge
(You May Be Struggling With The Same Problems!)

With the faltering economy, the pressure was on for the entire Infusionsoft team and All About Spelling to somehow double sales from July through September. It was indeed a success as you would not have been reading this story if it did not actually happen. And I’ll give you the story in a minute. Let’s take a peek into why All About Spelling needed the powerful marketing tool like Infusionsoft.

Before using Infuionsoft, All About Spelling had managed to accumulate 5,000 names of customers and prospects, but their monthly newsletter was their only means of regular contact. All About Spelling had failed to:

• Capture leads from their website (except for the newsletter)
• Segment their leads
• Promote their products with follow-up marketing sequences
• Nurture marketing by creating a personal relationship
• Use a referral system to sell more products
• Upsell products on their website

Infusionsoft made it possible to fix these simple issues and indeed enabled All About Sales to grow. To be sure, All About Spelling had an incredible product with which they gladly delivered fantastic service and they proudly displayed the dozens of raving fan testimonials at their web site. Greg and Marie Ripple took the time to personally speak with concerned customers and prospects to address questions, so they had many things going for them.

Without a follow-up marketing plan in place, All About Spelling was missing out on thousands of dollars in revenue every month. They weren’t able to quickly get their products into the hands of the prospects due to delays in the final purchase steps. Existing customers’ enthusiasm dwindled and a drop off by 50% from one product to the next in their repeat business patterns that left the Ripples concerned their manual efforts were not ideal.

The workload for the Ripples was handled, like most small businesses, by pouring more labor into their already long days. They continued to talk with customers and prospects on the phone, sent out countless handwritten letters and manually crafted emails, packaged their own products, and completed more and more manual tasks while they repeatedly entered information into multiple systems to keep record of all of the things they felt were required to keep track of their business. The harder they worked, the more they worked. Their time to spend on hiking, mountain biking, or fishing, and non-work time with each other was quickly being gobbled up.

When the Infusionsoft contest came, it was the chance they were waiting on. It was the chance to take back their lives and grow their business to make a difference in their customer’s lives.

The Amazing Results That Blew Everyone Away

You have indulged me long enough. And now, the results for All About Spelling with the Infusionsoft implementation in their business:

• MATCHED April-June 2008 sales within the initial 31 days
• In 72 days, doubled the sales for the previous three months
• By the end of their 90-days, they realized a 149% increase in sales

Yes, that was not the complete story;

• More and more contacts. The contact list grew from 5,863 to 10,632. Growth is still climbing and just weeks before the end of the year it hit 15,514 contacts.
• Affiliates may now become a part of the successfully launched program.
• Purchases jumped from 599 to 1232 in 3 months.
• Upselling accounted for 16% increase in average order size thanks to the addition of the Infusionsoft shopping cart.

With each monthly sales, they handily outpaced last year’s results. Despite the impact of the recession! With Infusionsoft, All About Spelling fixed the greatest (and most common) of all small business downfalls — the lack of follow-up. The Ripples now have time to focus on the other things that they had to put off ‘til another day.

And Infusionsoft has the power to help YOU find more time, increase your revenue, build your business, and reach the goals you only wished were possible. How? With a three part promise!

Promise #1: Infusionsoft Helps You…
Convert More Leads

People always buy when they want to buy and not before. Meaning you can miss the sales by not being available when they are ready to buy and waste time waiting for them to buy when they are not ready. You have a business to run and a million other things to do, so you can not keep yourself in limbo waiting for the prospect to finally buy.

By systematically and automatically working with prospects, Infusionsoft makes it possible for you to conveniently be there when they are ready to buy.

• Put follow-up processes in Infusionsoft sequences and leave them on autopilot
• Reach out to leads automatically with just the information they need…whether they are online or offline
• Make meaningful segments from your list for more targeted marketing offers
• ALL prospects and customers receive the touches that consistently let them know how much they mean to you
• And much more!

Prospects won’t have a chance to slip through cracks and you can stop letting money slip away with them when the Infusionsoft system is busy automatically working away on autopilot for your business.

“I realized I couldn’t do everything on my own. I had to find a way to automate my business. Infusionsoft’s follow-up sequences allowed me to simultaneously create a 15-step new customer “welcome” campaign, as well as create a “reactivation” campaign for my customers. Before I knew it, sales soared by 200%.” — Richelle Shaw, Fresh Start

Promise #2: Infusionsoft Helps You…
Get Repeat Sales From Customers

Small business owners know customers are golden… yet, all too often, they are the ones who seem to be overlooked when they get too busy chasing new leads to worry and their existing customer’s needs. The truth is that it’s more cost effective to get a repeat sale from an existing customer than to get a new prospect to make the initial purchase.

With Infusionsoft, generating repeat sales from existing customers is easier by:

• Tracking marketing correspondence results, appointments, and tasks with customers
• Automating consistent touch points through follow-up newsletters, what’s new notices, and upcoming sales
• Meaningful segmentation of your customers to include past purchases, buying history, and typical sale price
• And so much more!

Reach out to your customers automatically and give them the relationship they truly want with you.

“I spent so much time and energy trying to sort through several different systems that ultimately, at the end of the day, it meant I was not following up with the people who relied on me. I wasn’t providing them the service that would set me apart and allows me to do the meaningful work I enjoy.Infusionsoft allows me to focus on growing my business, rather than wasting my time dealing with technology issues. Since using Infusionsoft, I have increased my contact list by 300%, and the constant contact with my customers has lead to a 576% increase in sales.” — Ronnie Nijmeh, ACQYR

Promise #3: Infusionsoft Helps You…
Grow Your Business Without Growing Your Staff

Being small was going to be perfect until the business started consuming more and more time. Most small business owners tend to juggle and juggle until some of the pieces start to fall and then they reach out and bring in anyone who is willing to pitch in and lend them a hand. Adding staff kills their profit margins. There is another option.

Infusionsoft helps you offload the operational workload of your business by improving efficiency, enabling you to do more with less. With Infusionsoft, you can:

• Boost your marketing with a jump start with the pre-loaded marketing sequences and email templates
• Turn over the collection process on those recurring billings automatically
• Instantly learn what’s working and what’s not with the marketing and sales reports
• Improve email delivery and track open rates
• And so much more!

Make smart decisions by quickly learning what’s working and fixing what isn’t without adding to your team is possible with Infusionsoft.

“I learned about Infusionsoft at just the right time. I was just getting to the point where I didn’t know if I could continue to grow my business because I didn’t know how to manage all of my contacts. I didn’t know what to do next. Infusionsoft cut down the time it took me to manage my business; it literally works while I am not working.” — Shelle Soelberg, Let’s Play Music

This Is The Very Same Software the Gurus are Using

All About Spelling is well on its way to breaking records during its year with Infusionsoft. You may still be thinking that will work for them and it has the power to double their sales, but you don’t know them and you may still be waffling.

Well, do the following names ring any bells for you?

Infusionsoft counts these multi-million dollar small business and marketing experts as customers. And, they endorse the software!

Duct Tape Marketing, John Jantsch, is another one who certainly should not be left off this list because he is a local Kansas Citian who also is an Infusionsoft user that you may personally see around town.

Now YOU Can Get Your Hands on Infusionsoft

Infusionsoft, the most powerful automated follow-up software for small business, makes it possible for you to easily:

Close more sales from leads
Get repeat sales from customers
Grow your business without growing your staff

And now, when you purchase Infusionsoft, you will receive valuable services to get you started and you will have a monthly service fee based on your edition choice making it possible for all your team members to work together and double your business.

“There is NOTHING better than Infusionsoft. In 4 months I’ve made a 180 switch from first thinking, ‘DAMN, that’s pricey’ to ‘Ok, you got me’ and now ‘I couldn’t imagine my life B.I. (before Infusionsoft)…because this thing is INCREDIBLE!’ If you’re serious about systemizing and automating your business, then you NEED Infusionsoft.” — Sean Greeley, NPE LLC

Committed toward YOUR Success

Operating Sooner is committed to the success of its Infusionsoft customers and takes the time to work with you to understand how we may serve you to best meet YOUR success goals.

Call (913) 397-8071 to get started with Operating Sooner and get more from your Infusionsoft marketing automation efforts.

Becky Rawls-Riley and Judy Bond present “Process and Personal Power in Follow-up” to educate small businesses owners about proven successful strategies that will dramatically increase sales, get more repeat business, and enable growth without increasing staff. Call (913) 397-8071 to schedule this for your organization.